Fox looks for original attractions

Article Abstract:

Fox Studios Australia (Sydney, Australia) will feature retail and entertainment space, including cinemas, in addition to its six sound stages. The sound stages already are open and have been used to produce three films; the retail and entertainment space will be opened in Sep 1998. Hoyts Cinemas already has signed up to lease and operate the two cinemas that will be located at the site.

Motion Picture Theaters, Motion Picture and Video Exhibition, Motion picture & video production, Motion Picture Production, Motion Picture and Video Production, Buildings and facilities, Motion picture industry, Movie industry, Movie theaters, Movie production, Fox Studios Australia, Hoyts Cinemas

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The brand builders

Article Abstract:

Most company executives agree that building a brand name requires listening to customer demands. Firms that study consumer habits and target needs are more likely to develop and maintain solid brands. Other strategies include innovation to differentiate a product from competing items, maintaining value to justify premium pricing and consistent, aggressive marketing.

Marketing Management, Marketing, Cover Story, Brand name products, Brand names

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Ambitious Vodafone makes its play for the young and the mobile

Article Abstract:

Vodafone has used advertising effectively to define itself and is thriving in the telecommunication industry. The company has 700,000 subscribers and had 18% of the digital market in July 1998. The company which is 91% owned by its British parent has promoted itself as a rebellious and adventurous brand.

Australia, Services, Telecommunications services industry, Telecommunications industry, Vodafone Ltd.

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