From critical resources to corporate strategy
Article Abstract:
Businesses must maximize their competitive advantages when exploiting new business opportunities. The identification and analysis of corporate critical resources is the basis for the formulation of competitive strategies maximizing competitive advantage. The formulation of strategy entails the identification of resources by three criteria: uniqueness; performance of human resources; and shared resources. Critical resources are: fixed assets; blueprints, patents, and brand names; and cultures. Management can competitively deploy resources three ways: independently; in tandem with extant resources through joint ventures; or customized applications through licensing or sale. Management must foster the growth of human resources, which are partly insulated from competitive pressures, as the area of corporate culture offers the greatest opportunity for maximizing returns.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1989
User Contributions:
Comment about this article or add new information about this topic:
The importance of power in partnership relationships
Article Abstract:
The trend toward adoption of partnership relationships in buyer-supplier transactions is discussed, with emphasis on the superiority of collaborative agreements in which the parties have equal power. Problems with managing partnerships are identified and possible solutions are suggested.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
The strategic potential of a firm's knowledge portfolio
Article Abstract:
Methodology for identifying and evaluating the knowledge base of a business is presented. The key importance of knowledge as a factor in business competitiveness is emphasized.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: How are corporate strategy and human resources strategy linked? Effective retrenchment: human resource implications
- Abstracts: The two cultures in business education. The organizational impact of profit sharing
- Abstracts: The relational view: cooperative strategy and sources of interorganizational competitive advantage. Framing interorganizational network change: A network inertia perspective
- Abstracts: The concept of fit in strategy research: toward verbal and statistical correspondence
- Abstracts: Competition makes you run faster. Funding postemployment benefits