Fun, but based on products
Article Abstract:
Purple Moon's popular and commercial Web site seeks to entertain pre-teen girls and perhaps sell some software. The interactive site, which follows a fictitious girl named Rockett and her friends at Whistling Pines Junior High, has drawn more than one million visitors since its Sep 1997 debut. More than 60,000 registered users visit at least once daily, and girls have exchanged more than 3.5 million notes through the site, which does not link to other sites. Ongoing adventures are partly determined by girls's feedback. Users also can participate in contests and swap virtual jewelry. Purple Moon brand clothes are available at Macy's and other stores, and girls can link to the site's shopping page from many other pages. CD-ROMs and toys are listed on the shopping page, which supplies a toll-free number and a list of nearby stores that sell its software.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Casting a wider net for Web site workers
Article Abstract:
Professional Web site designers and managers are in high demand as companies scramble to establish a Web presence. A recent industry survey found that, on average, graphic designers are being paid at the same or slightly higher rates as programmers: approximately $46,600. Companies are constantly recruiting staff, as rapidly escalating salaries contribute to high turnover. Workers with extensive advertising or direct-mail experience are in high demand, as are programmers with experience in several languages. Workers with both corporate and Internet experience are being actively recruited. While some industry watchers predict a early end to the hiring boom if companies do not see immediate return on their Internet investments, others see the Web as being where television was in the 1950s, with years of profitable development ahead.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1997
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Seeing ad dollars, C-Net multiplies Web sites
Article Abstract:
C-Net has developed a growing collection of Web sites with the strategy of creating a multitude of small, niche Web sites with generic, easy-to-remember domain names. Examples of these names include news.com, shareware.com, search.com, TV.com and radio.com. The company tripled its revenues between 2nd qtr 1995 and 2nd qtr 1996, but also increased its losses, from $2.8 million to $4.3 million. The company has over $20 million in total. C-Net's stock has performed well since its initial offering, closing at $19.125 on Sep 13, up from its initial offering price of $16. C-Net has aggressively hunted down its trademark domain names, buying them from early owners for sums as high as $50,000 in the case of News.com. News.com advertisers pay $15,000 per month.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1996
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