GM contacts media about yanking ads
Article Abstract:
General Motors Corp. has begun contacting television networks, magazines and newspapers about removing its advertising in the wake of a strike in Michigan. The United Auto Workers strike, which has disabled General Motors production throughout North America, is expected to continue at least until mid-July. To conserve cash, ad spending is being reduced across the board, though a couple of brands will continue to receive support. General Motors spent $2.2 billion on advertising last year, and is thus anticipating little resistance from media agencies who wish to maintain a good relationship.
Comment:
General Motors Corp. contacts media about pulling advertising in the wake of strike in Michigan
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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P&G's comparisons defend toothpaste
Article Abstract:
In an unusual ad campaign, Proctor & Gamble Co. compares its Crest MultiCare toothpaste with that of its rival competitor, Colgate-Palmolive. The P&G add lines up traits of each product and places checks in boxes covering such qualities as fighting cavities, tartar and bad breath, while giving its Crest MultiCare additional checks for better taste and fresher feeling breath and leaving these boxes unchecked for Colgate-Palmolive's brand. However, to be fair, P&G do give a check for fighting gingivitus and reducing plaque to CP's brand while leaving this box unchecked for its own product.
Comment:
Unusual ad compares its toothpaste w/Colgate-Palmolive's to highlight additional traits of both
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Ford to sponsor Time's special reports on envirnoment, in unusual agreement
Article Abstract:
The Ford Motor Co. and Time magazine have announced an agreement for a new series of environmental articles. Industry analysts have said that Ford's sponsorship of the series, which will be entitled "Heroes for the Planet", bridges the traditional divide between editorial content and corporate advertising. The agreement, which allows Ford to review editorial content, calls for the auto manufacturing giant to run pro-environment ads in the magazine as part of its effort to create an "eco-friendly" image for the company.
Comment:
Has announced an agreement for a new series of environmental articles with the Ford Motor Co.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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