Garfield gets a home

Article Abstract:

Paws Inc. was created in May 1994 when cartoonist Jim Davis bought the rights to own and license his cartoon character Garfield. He initially let United Media, a syndicate, own the rights because he did not understand the business. He enjoys controlling the sale of Garfield's likeness.

Management, Cartoonists, Cartoonists and animators, Cartoon characters, Davis, Jim (American cartoonist), PAWS Inc.

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X marks the spot for low-key sales

Article Abstract:

Retailers are increasingly trying to market to Generation X, the population between the ages of 17 and 30, but misguided notions often guide their efforts. For example, many retailers believe Generation X members have little money, but many live with parents and have disposable income.

Research, Retail industry, Retail trade, Marketing, Young adults, Consumer behavior, Post-baby boom generation, Generation X

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Taking care of business

Article Abstract:

A record number of House and Senate members have entrepreneurial backgrounds, and these legislators are keenly aware of the constraints faced by small businesses. Business taxes and excessive regulations concern these Congressional leaders.

Laws, regulations and rules, Cover Story, Small business, Economic policy, United States. Congress

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