Green is not an attitude

Article Abstract:

Environmental-friendliness is seen to become a requirement for business enterprises in the future according to business leaders, but it is not caused by consumer demand. A survey from Yankelovich about the environment shows that only 45% believe that environmental problems today are severe, and only 37% say that they are highly concerned about the environment. Marketers are now challenged to find ways to encourage consumers to act green regardless if they think green or not.

Consumer Behavior, Venture Analysis, Evaluation, Influence, Environmental aspects, Business enterprises, Green marketing, Consumer behaviour

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Remapping the marketplace

Article Abstract:

The increase in the use of GeoWeb that provides information about products and services in a specific place is discussed.

Nonstore Retailers, Usage, Internet, Online shopping

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No consumer's here

Article Abstract:

The addressing of people as 'consumers' in marketing terms is criticized.

Marketing, Analysis, Customer relationship management

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