Grey big spenders

Article Abstract:

Charlie Nelson predicted that though the increased interest rates were announced on November 5 2003, it would not dampen consumer spending for the next five to ten years, The key trend to this brave forecast is consumer spending by Australia's ageing population, which may turn out to be the most important trend till date.

Consumer Expenditures, Private Households, Stationery stores, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Behavior, Consumer spending, Baby boom generation, Nelson, Charlie

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Athens apathy

Article Abstract:

The marketing craze observed during Sydney Olympics is not going to be repeated for the Olympic games which are going to start in Athens this year. The reason of event being held away in Athens, declining awareness levels of consumers in identifying the sponsor attributed to this.

Olympics

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Games for mugs

Article Abstract:

Sports sponsorship is a constantly growing industry in Australia.

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