Groupe Bull, troubled by Zenith unit, to unveil computers for U.S. campaign

Article Abstract:

Compagnie des Machines Bull tries to revive its Zenith Data Systems unit by announcing seven new microcomputers in Jun 1991. Compagnie des Machines Bull, also know as Groupe Bull, is a French computer company that acquired the Zenith Data Systems computer unit from Zenith Electronics Corp in 1990 for $511 million. Zenith Data Systems' market share in the US has been declining ever since the acquisition but Groupe Bull is determined to see the company succeed and has put in place new management, different strategies and fresh capital to ensure the success. Industry observers note that among the new Zenith Data Systems microcomputers will be a notebook powered by the new Intel 386SL microprocessor, a chip that lengthens battery life to eight hours. The company is also expected to announce notebook computers based on the Intel 80486 line of microprocessors.

Market share, Marketing Strategy, Foreign Competition

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Bull's chairman to use U.S. acquisitions to lift computer maker's world stature

Article Abstract:

Groupe Bull, the French-owned computer company, agreed in Oct 1989 to buy Zenith Electronics's computer business. Group Bull Chmn Francis Lorentz says the acquisition is not a merger. Bull intends to retain existing management and to sell microcomputers under the Zenith label. Overall, Bull's plan is to become one of the world's most significant computer companies. Bull had a first-half loss of 537 million francs ($82.7 million) on revenue of 14 billion francs ($2.16 billion). Lorentz says his objective is a small profit in 1989. In 1988, Bull increased its stake in Honeywell Bull Inc to 69.4 percent. US operations are seen as key ingredients in Bull's attempts to remain among the half-dozen world-wide, full-range computer companies likely to survive the 1990s.

Mergers, acquisitions and divestments, France, Zenith Electronics Corp., ZE, Company Profile, Image, Acquisition, Lorentz, Francis

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Japanese systematically invest in Europe prior to 1992 changes

Article Abstract:

Japanese companies are investing in the European computer industry, anticipating the fall of European trade barriers, which is scheduled for 1992. Japanese investments range from real estate purchases to faltering companies, and Japanese investors are increasing sales forces and setting up manufacturing subsidiaries as well. Japanese suspect that the European computer market will be more protectionist than the US market, and the Japanese worry that Europe will resist the import of Japanese goods. Investing in Europe will allow Japanese companies to sidestep a potentially protectionist market and cash in on a potentially lucrative one.

Europe, Japan, Investments, International aspects, International relations, Japanese foreign relations, International competition (Economics), Single European market, Japanese Competition, European Market

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