Hallmark sends a 'Remember us' card, and hopes for many happy returns; the greeting cards company wants to make customers more aware of the name behind the sentiment

Article Abstract:

The Australian division of Hallmark Cards has developed a marketing campaign to develop brand-loyalty of the greeting card business. It also intends to increase distribution and sales in this initial Australian consumer-oriented advertising campaign. The company seeks to update the brand's impression with consumers via television and magazine ads and in-store promotions that emphasize the feeling of receiving a card.

Other Commercial Printing, Greeting Cards, Greeting cards industry, Greeting card industry, Hallmark Cards Inc.

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Print experts make the most of the medium

Article Abstract:

A Passion for Print was established by Bob Miller and David Purvis-Smith to provide ad planning and negotiating for print advertising. The company, founded in Apr 1998, will place advertiser clients in touch with freelance writers and art directors at a later time. The primary role of the company is to assist clients in using print.

Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Management, Advertising consultants, A Passion for Print

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Cut-price flights no way to make business soar

Article Abstract:

Impulse Airlines cut the one-way air fare on the Sydney-Melbourne route to A$66 on August 5 2000, but this is not a sustainable marketing strategy. The company will need to attract business travellers to succeed.

Australia, Airlines, Impulse Airlines

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