PepsiCo tries to clarify Pepsi One's image
Article Abstract:
PepsiCo has spent $100 mil over the last 18 months promoting its diet cola, Pepsi One. The soda has a .8% market share of a $57.9 bil market, Beverage Digest reports. The campaign targets the 18 year to 30 year old consumer segment.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Coke takes ad plunge with ReplayTV
Article Abstract:
Coca-Cola Co. has become ReplayTV's second advertiser, and will run banner ads on ReplayTV's programming. ReplayTV' hopes to help advertisers market to consumers more precisely, by tailoring ads to certain audiences.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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How a Coke ad campaign fell flat with viewers
Article Abstract:
Due to consumer complaints about a TV ad created by Cliff Freeman & Partners for Coke Classic, Coca-Cola may spend several hundred million to advertise its core brands this year, following the failure of the campaign aimed at younger audiences. Coke followed the Cliff Freeman ads with a series of classic, older ads to celebrate 50 years of Coke ads, further confusing consumers. Interpublic Group will now develop Coke's global brand message, while 11 'hubs' will craft that global message to fit local markets.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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