How do customers judge quality in an e-tailer ?

Article Abstract:

Research conducted to elucidate the various aspects the customer looks for while dealing with online transactions is presented. Steps for online retailers to enhance their relations with consumers are also discussed.

Science & research, Research, Electronic commerce, E-commerce, Customer relations, Online businesses

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Evolving from value chain to value grid

Article Abstract:

A new approach to value systems called value grid is proposed with reference to supplier-manufacturer relations in telecom, pharmaceutical, auto and steel industries.

Models, Manufacturing industry, Manufacturing industries, Value (Economics), Vendor relations

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So you think you know your brand?

Article Abstract:

Need to integrate the company brand and branding strategy in all levels of management rather than limiting it to the marketing department, is discussed.

Marketing, Associations, institutions, etc., Company marketing practices, Organizations, Brand image

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