Information technology and accelerated science: the case of the Pentium flaw

Article Abstract:

This article examines the role that global electronic networks will play in shaping future customer responses to product defects. It compares Intel's experience with the flawed Pentium microprocessor to A.H. Robins' handling of the design flaw in the Dalkon Shield IUD twenty years earlier. The Dalkon Shield flaw remained secret for six years. In the case of the Pentium, experts on the Internet conducted a new form of global, "accelerated" science that revealed the chip's flaw in less than six weeks. Ultimately, Intel had to accept the Internet's analysis as the basis for its response. Companies need to objectively assess their vulnerability to this new phenomenon of accelerated science and, if their exposure is significant, they should participate in Internet discussions to establish their presence and credibility to make a quick, effective response. (Reprinted by permission of the publisher.)

Semiconductors and related devices, Semiconductor and Related Device Manufacturing, Microprocessor Chips, Analysis, Semiconductor industry, Usage, Product defects and recalls, CPUs (Central processing units), Intel Corp., INTC, Prevention, Information technology, Product development, New product failure, Intel Pentium (Microprocessor)

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Building a world-class alliance: The Universal Card - TSYS case

Article Abstract:

The successful partnership between AT&T Universal Card Services Corp. and Total System Services Inc. (TSYS) for the creation of a combined long-distance calling card and credit card is attributed to a number of factors. Both firms made strong contributions to the partnership. AT&T brought its leadership in long distance services while TSYS brought its leadership in credit card manufacturing. Both firms had similar conservative corporate cultures. Their goals were also compatible in their quest for customer service excellence.

Telecommunications, Management, Telecommunications services industry, Telecommunications industry, Strategic alliances (Business), Total System Services Inc., TSS, AT&T Universal Card Services Corp.

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Obtaining industry control: the case of the pharmaceutical distribution industry

Article Abstract:

In most industries, distributors have lost considerable power and position to large retailers who purchase directly from manufacturers. In contrast, U.S. pharmaceutical wholesalers have gained over 75 percent of the pharmaceutical prescription market during a time when consolidation is paramount in the health care industry. This article shows how niche and differentiation strategies have been used successfully by six industry contenders to achieve this level of dominance. (Reprinted by permission of the publisher.)

Drugs and Druggists' Sundries Wholesalers, Drugs, proprietaries, and sundries, Drugs Wholesale, Case studies, Pharmaceutical industry, Marketing management, Product differentiation, Distributors (Commerce), Drug wholesalers

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