Innovation adoption and implementation in organizations: A review and critique
Article Abstract:
A study was conducted to develop a conceptual framework, which had general applicability, for innovation, adoption, and implementation. The study was based on a critique of the literature and made practical suggestions for improving innovation adoption, and the results of the study indicate that innovation should be considered as a multiple perspective phenomenon as distinct from an instrumentalist definition.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2004
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The characteristics of the creative manager
Article Abstract:
The characteristics of creative managers are identified and which of the creative abilities are important in business world are discussed. The relationship between attributes of the creative person and creative outputs was studied using a research model, which is developed.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2004
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Management perspectives of awards for creative advertising
Article Abstract:
An assessment of creative award shows is examined because focusing on the winners as well as the losers could enhance the value of advertising awards. It is believed that awards symbolize excellence in creative work and demonstrate success.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2003
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