Innovations in services: corporate culture and investment banking
Article Abstract:
Competing on service innovation needs a different organizational approach because it differs from manufacturing innovations. The innovations in investment banking are examined along with its effects for other service industries.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2007
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The three faces of consumer promotions
Article Abstract:
Economic, informational and affective are three distinctive aspects of sales promotion. The impact of managerial design of sales promotions, on consumer brand choice, is examined.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2004
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Advance selling for services
Article Abstract:
Advance selling is an effective marketing tool. The impact of technological innovations such as internet web sites, on the profitability of advance selling, is examined.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2004
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- Abstracts: The impact of perceived corporate social responsibility on consumer behavior. Distinguishing between feelings and emotions in understanding communication effects
- Abstracts: A real options logic for initiating technology positioning investments. Real options as engines of choice and heterogeneity
- Abstracts: Using corporate social responsibility as insurance for financial performance. What matters most: corporate values and social responsibility