Interactive TV entices many marketers, but so far hype outpaces technology

Article Abstract:

Vendors of interactive television services promote their products, despite numerous delays that keep their services from viewers. While the technology that makes interactive television broadcasting possible is still in its infancy, companies have been promoting interactive services as the wave of the future. Viewers receive a new form of entertainment; advertisers see interactive television as a method of targeting consumers with products that are exactly suited to their preferences. Despite the level of excitement that companies have generated around interactive television technology, the reality is that services are years behind schedule, plagued by numerous technological problems. Potential advertisers are hesitant to invest in interactive ads that may be seen by very few people. One of the very few companies providing an interactive television service that has paying subscribers is Interactive Network Inc, which offers a service in the San Francisco-CA area and plans a national roll-out of the service in 1993.

Services, Television broadcasting industry, Column, Technology, Digital television, Interactive television, Interactive Systems, Product Delay, Product introduction delays

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TV's new 'Golden Age' gets canceled

Article Abstract:

Many major companies are scaling back their advertising budgets and contributing fewer programs and television specials to the television industry. AT&T, Chrysler, Bristol-Myers Squibb and Campbell Soup have all abandoned the television movies that they had sponsored or produced up through the early 1990s. The recession is the major factor contributing to an economic slump in programming development, but viewer apathy and inconsistent ratings also hurt several of these companies. Advertisers had hoped to break away from the typical exploitative programs dealing with murder and sex and instead offer quality programs and classics. Some advertisers thought they might be able to make money by selling the program overseas and to cable companies. Costs of $3 million or more per program have also discouraged some companies from further involvement in the television industry.

Electronic computers, Office machines, not elsewhere classified, Advertising, Planning, Finance, Advertising agencies, T, International Business Machines Corp., IBM, Television programs, American Telephone and Telegraph Co., Financial Analysis Software, Trends, Industry Analysis, Strategic Planning

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Computer disks come on line as the latest vehicles for ads

Article Abstract:

Computer disk ads are beginning to show up in consumer magazines. Forbes' Sep 4, 1989 issue will carry 210,000 floppy disks bound into ads for Nexis News Plus. The disk holds a demonstration of Nexis, an electronic news retrieval service. Diskette ads are far more costly than regular print ads, and disks are vulnerable to being damaged. But this has not stopped companies from experimenting with them, using bold graphics, color, and interactive sequences that make them seem more like games than sales pitches. Traditionally, most disks have been mailed to those who have computers, but the are now being used in mass marketing campaigns for everyone.

Software, Consumer electronics, Floppy disk drives, Forbes Inc., Floppy Disk Drive, Software Packages, Promotion of Product

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