Internet inferno

Article Abstract:

An insight on consumer generated media (CGM), a series of blog messages created by customers to post their views and experiences on products and services provided by several organizations is presented, and the strategies that should be followed by companies to handle both threats and opportunities created by such blogs are discussed.

General services, Usage, Company systems management, Information management, Marketing research, Weblogs, Blogs, Consumer research

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Hear and now

Article Abstract:

The use of listening-centered marketing (LCM) approach to understand and measure customer expressions as a way of promoting brands is discussed. The essential components of LCM are summarized.

Management dynamics, Consumer Behavior, Management, Measurement, Product management, Company business management, Consumer behaviour, Brand image

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Communication breakdown

Article Abstract:

An insight on the concept of consumer generated media (CGM) and its implications on businesses are presented.

Marketing procedures, Communications industry, Company marketing practices, Mass media

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