Interpublic to pool buying power of units

Article Abstract:

Interpublic Group has formed a global ad-buying powerhouse for all its agencies. The new unit, Magna Global, will be headed up by Bill Cella in the U.S. Media buying clout will surely help major clients like Coca-Cola, Microsoft and Johnson & Johnson. Network television and major magazines will find themselves negotiating with a very large media buyer; worldwide media billings for Magna will be around $40 billion.

Marketing procedures, International, Television, Advertising, Advertising and Related Services, Global Marketing, Print Media, Media Formation/Mergers, Media Personnel, Media Selection, Appointments, resignations and dismissals, Advertising services, Marketing industry, Media buying services, Interpublic Group of Companies Inc., IPG, Advertising expenditures, Cella, Bill, Magna Global

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Burger King account is put up for grabs

Article Abstract:

Burger King Inc. has put its $400 million advertising account up for review. The company's North American Pres. Mikel Durham says the former contract with Lowe Lintas and Partners Worldwide has not enhanced Burger King's brand name or increased sales. Lowe Lintas is planning to participate in the review of the ad account.

Contracts & orders received, Eating places, Food Services and Drinking Places, Advertising Activity, Restaurant industry, Contracts, Advertising, Burger King Corp., Restaurants, Lowe Lintas and Partners Worldwide

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FCB makes itself a new economy shop

Article Abstract:

New York, New York ad agency FCB Worldwide is creating a new unit called FCBi to handle direct-marketing and interactive operations for 'New Economy' clients. The company is also forming another new unit called Analytici, a database-mining unit.

Prepackaged software, Agency Formation/Mergers, Computer software industry, Software industry, Data warehousing software, FCB Worldwide (New York, New York), FCBi, Analytici

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