Introducing products into export markets: success factors

Article Abstract:

The prime determinants of success in the export markets are identified and the comparative or differential advantages of exporting firms are analyzed. Six strategic variables regarded as crucial to international marketing success are cited. These are the level of management commitment, type of expoirt market entry, entry product range, scope of entry, product positioning strategy and product adaptation. Small and large firms are found to have differing requirements to be able to export successfully.

WHOLESALE TRADE--DURABLE GOODS, Management, Marketing, Trading companies, New products, Product introduction

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Organizational learning, commitment, and joint value creation in interfirm relationships

Article Abstract:

The growth of interfirm alliances is not commensurate with their success and how collaboration could create higher returns for individual firms as well as their alliances is the question. The role of organizational commitment in the joint value creation process and the circumstances under which commitment could affect the performance of the alliance are examined and three factors are identified that can generate commitment in interfirm relationships.

Corporate culture, Strategic alliances (Business), Organizational learning

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Environment, strategy, structure, and performance in the context of export activity: an empirical study of Taiwanese manufacturing firms

Article Abstract:

An investigation of variations in the successful export performance of Taiwanese manufacturing firms is conducted. Specific areas examined are the operating environment for these exporters, their export marketing strategy and export operating unit structure. Stepwise discriminant analysis of data from five industries show significant differences between high and low-performing Taiwanese exporters.

Manufacturing industries, not elsewhere classified, Taiwan, Manufacturing industry, Manufacturing industries, International trade, Corporations, Corporations, Taiwanese

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