Iron determination
Article Abstract:
This article examines the brand management and marketing principles that can be drawn from World Triathlon Corporation's management practices that go into organizing the world's most challenging endurance event Ironman.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Addressing the marketing crisis
Article Abstract:
Organizations are re-examining their marketing strategies in order to increase sales. The ways to achieve marketing effectiveness and accountability are examined.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Suite talk
Article Abstract:
The methods of convincing prospective clients by making presentations are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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