Is Saatchi helping Publicis bottom line?

Article Abstract:

Kevin Roberts, CEO of Saatchi & Saatchi in New York, is planning to remain focused during the business slowdown, focused on creative ad campaigns. He wants to leave the other more traditional marketing services to his parent company, France's Publicis Groupe, and Publicis' other units. He thinks that's the best way for Saatchi to contribute to the parent's bottom line. Eight months into the acquisition hasn't proven that it was a dramatically good or bad decision. So far, Publicis is letting Saatchi run itself independently.

Marketing procedures, Agency Self Promotion, Agency Planning/Goals, Planning, Officials and employees, Saatchi and Saatchi, Saatchi & Saatchi, Roberts, Kevin

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Publicis makes strides amid poor climate

Article Abstract:

French advertising giant Publicis S.A. has announced the acquisition of a small San Francisco marketing firm, FusionDM. Chief executive Maurice Levy says the move conveys the message that the company will not let the Sept. 11 terrorist attacks affect its plans. In the wake of the terrorist attacks, Publicis is one of the few international advertising firms that expects to meet its financial targets. Although some clients are cutting their ad spending, Publicis will continue to shop for businesses to purchase, Mr. Levy says.

Acquisitions & mergers, Process, Physical Distribution, and Logistics Consulting Services, Agency Formation/Mergers, Management consulting services, Marketing Consulting Services, Holding companies, not elsewhere classified, Financial Holding Companies NEC, Offices of Other Holding Companies, Economic aspects, Mergers, acquisitions and divestments, Financial services industry, Financial services, Marketing industry, Business consultants, Management consultants, Financial holding companies, Levy, Maurice, Publicis S.A., World Trade Center and Pentagon Attacks, 2001, FusionDM

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European ad firms feel pinch from U.S

Article Abstract:

WPP, Publicis Groupe, Havas Advertising and Coridant Communications Group have fallen desipite strong portfolios in part because of cuts in advertising spending in the U.S. Zenith Media forecasts European ad-spending to be down 3.6% this year. Ad agencies, however are known to look bleak before a recession takes hold, and then become healthy quickly as the economy rebounds.

United Kingdom, Europe, Sales, profits & dividends, Agency Financial Data, Statistical Data Included, Finance, Havas S.A., WPP, Cordiant Communications Group PLC, Havas Advertising

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