What clicks?; Digital media are still in their infancy. But the early efforts are beginning to provide hints about what will - and won't- work
Article Abstract:
New digital media will soon be as common as film or television, and interactivity seems to be the key feature to insure its success. Chat services have been an early success story, along with multiplayer games and database access. The theme park concept, with its three-dimensional world, freedom of movement, and animated characters, may be the model of interactive entertainment that is most viable. The Web is the fastest growing electronic media in history; it will reach the advertising industry's threshold for mass spending, the 50 million user mark, in 2002. Improvements in bandwidth technologies are also crucial to the Web's success. Graphics equipment, such as 3D chips, and technologies, including the Virtual Reality Modeling Language (VRML) will give developers the capability to create truly new virtual reality.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
The developer
Article Abstract:
Agency.Com, a Web designer founded in 1995, has grown to employ more than 200 people in New York and London, and the company expects that revenue will total $18 million in 1997 and will increase to $30 million in 1998. Designers, which typically combine creative skills with technical expertise, are increasingly in demand as corporations finalize their plans to go online. Designers aim to discover the best combination of graphics, sound and interactivity to attract customers to a site and incline them to return. Agency.Com co-founder, Chmn and CEO Chan Suh says some designers proceed on the assumption that the client knows nothing, but this is a mistake. If a company has managed to build a successful business, its views are likely to be important.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Judge stands by ruling on Prodigy's liability. How to get from here to there
- Abstracts: Virtual authors: the web sites. Let's go to the videotape
- Abstracts: Tailored Solutions For Growing Firms. Getting Control Of All The Paper. The well-tailored computer network
- Abstracts: Using 'hard' and 'soft' technologies for global new product development. An empirical study of the relationships among co-location, integration, performance, and satisfaction
- Abstracts: 24 ideas on how to increase your deductions and lower taxable income. Contributions: know the rules to claim all tax deductions