J. Crew turns to TV to promote clothes, tout Web site
Article Abstract:
J. Crew is spending $4 million on a TV ad campaign designed by Messner Vetere Berger McNamee Schmetterer. J. Crew has 82 retail locations, but is primarily a mail order catalog business. Mail order businesses mailed 14.35 billion catalogs in 1998; in 1993, the figure was 12.14 billion. J. Crew seeks to promote its Web site, jcrew.com. Competitors Land's End, L.L. Bean, and Victoria's Secret are also advertising on TV.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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Companies may score with Super Bowl
Article Abstract:
39% of poll respondents said they watched ads aired during the Super Bowl. 25% said they watch the broadcast just to see the commercials. 20% said they based purchasing decisions on the ads. A 30-second spot is selling for $2.3 mil during Super Bowl XXXV. Last year 88 mil viewers were in the TV audience.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Ads held viewers the Super Bowl bored
Article Abstract:
Television viewers were disappointed by the TV ads shown during this year's Super Bowl. Respondents found the PepsiCo commercial the most memorable. Anheuser-Busch's Budweiser ad was the most popular among polled viewers.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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