Key factors affecting customer evaluation of discontinuous new products

Article Abstract:

One major factor that impacts customer assessments of discontinuous new products is unfamiliarity with the new products. Other factors are customer uncertainty regarding the benefits and dangers linked with the product, customers' capacity to comprehend how the product runs, conceptions about the safety of the product and product aesthetics. Interviews with managers convey that potential customers often a lack complete understanding or appreciation of the implications of technology prior to the creation of certain product prototypes.

Consumer Behavior, Evaluation, New products, Product introduction

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New product development structures: the effect of customer overload on post-concept time to market

Article Abstract:

It has been proved that close contact with customers facilitate faster product development and process, which in turn results in speedier time to market. However, the principle of shaping product development policies based heavily on customer feedback may actually turn out costly. Firms should design mechanisms that would control customer interaction by analysing and filtering feedback so that overlistening is avoided. Product development is then based on a more knowlegeable data and time to market on actual trends.

Customer Relations, Production Planning & Control, Analysis, Customer satisfaction, Production control, Feedback (Psychology), Feedback (Communication)

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From experience: facilitating global organizational learning in product development at Whirlpool Corporation

Article Abstract:

Whirlpool Corporation has adopted a program designed to leverage learnings related to product development in order to meet the demands of global competition. The company, realizing the difficulty of coping with product development without a product development learning model, decided to choose a model related to Huber's organizational-learning elements and Wheelwright and Clark's model for post-product-development learning.

Household Appliances, Household Appliance Manufacturing, Home appliances industry, Appliance industry, Appliances, Organizational behavior, Whirlpool Corp., WHR

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