At Toys 'R' Us, the holiday rush is more important than ever
Article Abstract:
Toys 'R' Us will spend even more than 1997's Q4 advertising budget of $41.5 million, though the figures are not being made public. It's all part of the company's retrenching so as to regain market share from Target and Wal-Mart. Besides a clever new ad campaign for the holiday and pre-holiday season, the company continues to reorganize internally and to reduce inventory. Also new this year for the toy giant are a foray into catalog sales and on-line selling.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Snoopy and the 'Peanuts' gang will no longer be Metropolitan Life's main representatvies
Article Abstract:
After 15 years of Snoopy and friends appearing in Met Life ads, people will take over from the cartoon characters. With Met Life getting ready for going public in a couple years, it was felt this was a good time to give the ads an updated look giving the Peanuts star a cameo role. The company's CEO feels its time to emphasize the firm's history and substance.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: A youth-influenced anti-smoking effort doesn't mince words. Lily Tomlin in Madison Ave. debut with Peter Lynch
- Abstracts: Bankruptcy judge approves $25 milion loan for Livent. Livent gets $5 million from board; troubled company seeks more funds
- Abstracts: Fedex pilots decide to end strike threat; delivery will not be disrupted next month
- Abstracts: A milestone on the road to ultrafast computers. Bridging two worlds to make on-line digital music profitable
- Abstracts: Some SUVs flip on side in crash test. Flights on nearly 75% of major routes take longer than those of decade ago