Little miss marketing
Article Abstract:
Kylie Minogue's transformations, from soap star to pop diva, have carefully added to her great success. In less than 20 years Minogue has amassed a personal fortune estimated at 34 million dollars and has established herself as a shrewd businesswoman firmly in control of her worldwide interests, popularly dubbed as Kylie Inc.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Branding value
Article Abstract:
Some of the private companies like Inghams Enterprises and Linfox have become synonymous with their brand names. The benefits they reap from this correlation are discussed and compared vis-a-vis the other companies that do not use the company's name as their brand name.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Marketing reinvented
Article Abstract:
Suggestions like innovative marketing strategies, for ensuring that the company stays ahead in the competition are presented. The management of consumer preferences is also discussed in this context.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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