'Living our brand'
Article Abstract:
Steve Lawson, head of sponsorhip and events for Vodafone Australia is of the opinion that corporate executives and their elite clients attend a number of business events in a year, which offer the same food and beverages. In order to make an impression, the event must have something unique like the events sponsored by Vodaphone. It may be noted that Vodaphone sponsors events like Gravity games, motor racing, and manicures apart from corporate hospitality events and sit down dinners.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Stress less
Article Abstract:
The need for business executives to measure the factors that impact job stress is examined.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: A recipe for bad apples. Business lessons
- Abstracts: The weighting game. Beyond the limits. Not so crazy after all
- Abstracts: Getting on the band wagon. Goodman warms to chilled meals. Fast-food guerrillas
- Abstracts: The other mining boom. Energy now, borders later. Bread with the lot
- Abstracts: Wine fund's vital choice. AMP's quagmire deepens. Lion's big gamble