Marketing services are gobbled up, and other tales of agency consolidation
Article Abstract:
A number of advertising agencies and agency companies are selling full or partial control to larger firms, as the acquisition trend continues. In some instances, the acquisitions involve firms that specialize in marketing services other than the traditional creation of print and television ads, as the spending on direct marketing, sales promotion and interactive marketing continues to grow at a faster pace than the more traditional services. One deal involves Lopex P.L.C., a London marketing services agency, that has agreed to be sold to Paris' Havas Advertising for $105 million in cash. The Havas deal beat out a competing offer from the Incepta Group in London, which owns 29.9% of Lopex.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Considered a strong regional market, Atlanta is getting a new agency to develop its potential
Article Abstract:
Atlanta ad agency Bayless & Partners will merge with the Atlanta office of Merkley Newman Harty to form Bayless/Cronin, a Merkley Newman Harty Company. Along with the two agencies, the new firm is bringing in Jerry Cronin, a well-known copywriter who worked for 10 years at Wieden & Kennedy, and Jerry Brown, a long-time Atlanta ad man. Tim Bayless and Mr. Cronin will co-manage the new agency, with Mr. Bayless as chief executive and Mr. Cronin as creative director and managing partner. The firm has already landed its first account: Security First Technologies, an Atlanta firm that provides back-end services for Internet banks.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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