Marketing's best and brightest
Article Abstract:
The Australian marketing industry's best performers are announced based on a "Business Review Weekly" survey among executives in the media, marketing, advertising, and research sectors. Two-hundred and sixty marketing executives were asked to nominate the best individual, company, or product performers in six categories. A profile of each category winner is presented.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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Four online people-meters vie to survive
Article Abstract:
The Market Research Society of Australia believes that Internet audience measurement is a growth sector. Media Matrix, ACNielsen eRatings.com and Roy Morgan Research are among the new companies offering these services but there may not be room for them all.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Adland's new broom
Article Abstract:
A profile of Darren Wooley, owner of P3, a market research company, is presented. Wooley assesses the benefits from an advertisement for the advertiser.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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