Master your marketing - monitoring and feedback enable continuous improvement
Article Abstract:
The need to observe and analyze the information generated from marketing activities is discussed and methods for implementing the relevant procedures in a business enterprise are suggested. The economic benefits from such monitoring are highlighted.
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2005
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Creative creatures - working with marketing, design, PR and Ad professionals
Article Abstract:
Suggestions are offered to business owners to enable them to make the most from their marketing initiatives. The differences between marketing, design, public relations and advertising professionals are explained.
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2005
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Avoid marketing mayhem: establish your brand vision
Article Abstract:
The advantages of brand vision in providing clear marketing, lowering costs, and increasing revenue are discussed. The strategies of effective branding are also presented.
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2004
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