Micron Electronics maps drive for recognition

Article Abstract:

Micron Electronics Inc. is introducing a new sales and marketing strategy designed to put Micron on the map and jump start stagnant revenue. Micron is the 10th largest personal-computer maker in the U.S., but a recent survey shows only one in 10 PC business users realizes that Micron makes PCs. Micron's advertising campaign will target the U.S. market of mid-size businesses. The campaign is designed to appeal to the underdog mentality of these firms. Micron plans to triple its sales force, segment customers so the biggest get more attention and amass a huge database of potential new customers.

Strategy & planning, Office & Computing Machines, Advertising Activity, Office equipment, Interland Inc.

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Packard Bell chief resigns abruptly, apparently in rift

Article Abstract:

Beny Alagem announced his resignation as the chairman, president, and CEO of Packard Bell NEC Inc. apparently as a result of "fundamental differences" he had with two company partners. Mr. Alagem helped make Packard Bell into a giant in the home-computer business. He did not discuss the differences he had with NEC Corp. and Groupe Bull. Analysts believe that Mr. Alagem was being pressured by NEC to improve Packard Bell's sluggish performance.

Comment:

Beny Alagem announces his resignation as the chairman, president, and CEO of Packard Bell NEC Inc.

Computers, Electronic Computer Manufacturing, Executive changes & profiles, Company Personnel, Packard Bell NEC Inc.

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3Com earnings, topping forecasts, suggest a rebound

Article Abstract:

Santa Clara, CA-based 3Com Corp. reported first-quarter profits which would indicate that the company is pulling out of its slump. The manufacturer of computer networking products reported income for the first-quarter ending August 28 of $93.7 million, compared with a loss of $51.2 million for the same period of 1997.

Comment:

Reported first-quarter profits which would indicate that the company is pulling out of its slump

Sales, profits & dividends, Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Computer peripherals, 3Com Corp.

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