Mix-and-match media
Article Abstract:
The trends in choosing advertising media by Australian companies are discussed. Many companies are selecting media that people use even on an outing, such as internet, mobile phone, television, DVDs and news papers.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Advertising, Advertising media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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A one-to-one world
Article Abstract:
The reasons behind the slump in mass marketing, and the growing interest of consumers and marketers in Internet marketing and other marketing methods, are examined.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Usage, Economic aspects, Communications industry, Mass media, Internet marketing
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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The online attraction
Article Abstract:
The trends for online advertising in 2006 are predicted.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Internet/Web advertising, Internet advertising, 2006 AD
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Subjects list: Australia, Forecasts and trends, Market trend/market analysis
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