'More' from DHL.

Article Abstract:

The German-based global logistics company DHL is boosting its marketing to improve its 40% stake of the international air-express market in Australia. DHL has began an advertising campaign, 'More', with television, outdoor and print advertising bases on new concepts and promises to do more for customers with messages such as "more power" and "more destinations" slogans as part of its advertisements.

Advertising, Advertising Activity, TRANSPORTATION BY AIR, Air Transportation, Air transportation industry, DHL Airways Inc.

---

Direct hit

Article Abstract:

The improvement in Commonwealth Bank (CBA) marketing is the result of setting up good rapport with its service providers namely Ikon Communication and 360, which has led to its marketing costs fall by 30%. CBA's plan to take its marketing to a new strategic level to meet its customer's expectations, thus to improve the performance of its business.

Commercial Banks, Australia, Motor Vehicles and Equipment, Banking industry, Ford Motor Co., Transportation equipment industry, F, Commonwealth Bank of Australia, Customer relations, Automotive industry

---

Life's good, now what?

Article Abstract:

LG Electronics has successfully transformed its brand image.

South Korea, Analysis, Office equipment and supplies industry, Office equipment industry, Marketing, Company marketing practices, LG Electronics Inc., Brand image

Similar abstracts:

• Abstracts: RF Micro Devices. Applied Micro Circuits
• Abstracts: Manor Care. Manor Care Inc
• Abstracts: The long road back. Perpetual growth?
• Abstracts: An unreal retail story. Are you being served?
• Abstracts: Check in the male. Healthy and wealthy

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.