Motorola to unveil computers, launch ad blitz in bid to make name in industry

Article Abstract:

Motorola Inc will introduce a computer line on Mar 5, 1990, and the company plans an advertising campaign to strengthen a hitherto obscure image as a computer manufacturer. The new machines, designed to function as multi-user servers, will use Motorola's reduced instruction-set computing (RISC) 88000 microprocessor. The computers will support various software standards: AT&T's Unix; DEC's Motif graphical user interface; and the TCP/IP and Ethernet networking interfaces. A company spokesman says Motorola's computers will match IBM's servers in performance and will cost up to 35 percent less. Motorola says, too, that its new products will tie together a range of equipment from different vendors. Analysts say Motorola's computers are technologically impressive, but they caution that Motorola is a latecomer in a crowded market and will have to show impressive marketing strategy.

Usage, Product development, Local area networks, LAN, Marketing Strategy, Advertising (Industry), Motorola 88000 (Microprocessor)

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Sun Microsystems to unveil faster computer 'servers.' (Sun Microsystems Sparcserver 600MP line of file servers) (product announcement)

Article Abstract:

Sun Microsystems Inc introduces the Sparcserver 600MP line of high-speed, multiprocessing file servers. The Sparcserver 600MPs have either two or four central processors and run typical business software at about 140 transactions per second, nearly three times the speed of Sun's previous, comparatively priced servers. The line is aimed at large corporations, where servers must often connect desktop computers to networks and central databases. Prices range from $45,000 to over $105,000. Sun has the world's largest market share in workstations, but has lagged in the market for high-end servers. The company's servers have been considered too slow and lacking sophisticated software for complex tasks. Analysts expect the 600MP line to be a hit with Sun users, but not fare as well in outside markets. Sun's competitors are machines by the formidable incumbents IBM and DEC.

Sun Microsystems Inc., SUNW, Multiprocessing, Market Analysis, Sun Microsystems SPARCserver 600MP (SPARC-based system)

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Motorola to launch line of multi-user computers today

Article Abstract:

Motorola Inc introduces the MultiPersonal Computer (MPC) series of multi-user business computers. The machines, which will cost from $23,985 to $59,985, can manage as many as 32 users while acting as network servers, allowing different brands of computers to 'talk' to each other. The lowest-end machine in the series, the MPC-100, costs about $8,000 per user, or 33 percent less than a comparable machine from IBM. MPC computers employ Motorola's 88000 microprocessor, which uses reduced instruction-set computing (RISC) technology. The high-end model, the MPC-300, uses two microprocessors in a 'multi-processor' format. MPC machines run UNIX, and they mimic IBM microcomputers, so they can run MS-DOS programs as well. Motorola plans a $30 million advertising campaign, aiming to promote the new product and to enhance the company's image as a computer manufacturer.

Microcomputers, UNIX, Microcomputer, MS-DOS, Motorola MultiPersonal Computer 100 (Workstation)

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