TV networks in tight race for top spot

Article Abstract:

To date this new TV season, average prime time audiences for the six TV networks has increased 4% over last year.News Corp.'s Fox is doing surprisingly well. ABC has the most problems, which is helping NBC. CBS's numbers are down from a year ago.

Market share, Television, Television broadcasting, Fox Broadcasting Co.

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Networks face fall with bad guys and midlife crises; annual bid to lure advertisers with solid shows is clouded by cable rivals, slowdown

Article Abstract:

Television networks are trying to lure viewers and advertisers by launching almost 50 new television shows for the fall season. Last year the six major networks persuaded advertisers to agree to spend about $8 billion.

Advertising, Advertising Activity, Media Selection, Television programs, Marketing industry, Media buying services, Advertising expenditures

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Increased use of 'people meters' could help local-TV ad rates

Article Abstract:

Nielsen Media Research is planning a push to use people metering devices in homes in its top 10 markets by the year 2006. The information gathered by the devices will be used by local TV and cable TV broadcasters to more-specifically market audience information to potential advertisers. The people meters are able to gather nightly information on the age and sex of viewers as well as their viewing habits. The cable and local TV broadcasters hope this will steer more TV advertising dollars their way.

Strategy & planning, Financial management, Contracts & orders received, Cable Television Systems, Cable Networks, Cable and other pay TV services, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Contracts & orders let, Research Services, Labor Distribution by Employer, Usage, Finance, Cable television broadcasting industry, Cable television, Demographic aspects, Contract agreement, Marketing research firms, Company business planning, Company financing, Nielsen Media Research Inc., NMR, People meter television program rating system, People meter service

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