New ideas get a sporting chance
Article Abstract:
Most of the estimated 5,000 new sports and recreation products that enter the market each year fail even though the $31 billion industry is thriving. Examples of the development and marketing of several successful sports and recreation products are described.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1992
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Small firms' road to the Olympics
Article Abstract:
Many small businesses are paying at least $10,000 to be official sponsors of the 1992 Olympic Games. The sponsorship by small businesses provides advertising exposure and helps promote a feeling of participation in the Olympics.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1992
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Small firms' senior links
Article Abstract:
Several small businesses used the 1992 Senior PGA tour to advertize their products. For example, a manufacturer of hair care products for men gave away free samples during the tour.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1992
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