New marketing the traditional way
Article Abstract:
The new trends in marketing and the traditional ways are discussed. Consumers want personalization of products in exchange for private information. Traditional marketing methods such as TV commercials and newspapers still have its own importance in the marketing field.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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The medium is the product
Article Abstract:
The trends of the usage of high technology to promote goods and services are described. The need to achieve perfection in product development and increase the effectiveness of marketing campaigns is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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