Nike serves up tennis-gear ad that plays sudden-death game

Article Abstract:

Nike's new TV commercial, a 30-second spot in which players suddenly drop dead on the court, is 1 of a 4-part tennis ad campain concieved by Wieden & Kennedy creative director, Jamie Barrett, and his creative partner, Artie Tan. The ads are aimed to lure back players who have drifted to other sports. Nike's global tennis-shoe sales rose 11.5% in the last fiscal year, but the rate of growth in Nike's sales of these shoes has slowed in recient years. The promotion is also seen as helping the tennis industry, which has suffered in popularity from its peak in 1974 among adults and teens when there were 34 million persons over 12 years of age who were playing tennis in the US. In 1985, that number dropped to about 13 million players but then rose again to about 19.5 million players 1996, which is the last year that the US Tennis Association surveyed tennis players.

Comment:

Nike's new TV commercial, a 30-sec spot in which players suddenly drop dead on the court, is 1 of a 4-part tennis ad campaign

Marketing procedures, Athletic & Other Footwear, Other Footwear Manufacturing, Industry Market Data, Television, Advertising Activity, Account Activity, Demographics, Promotion, Nike Inc., Wieden & Kennedy

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Ameritech's new phone service aims to keep telemarketers at bay

Article Abstract:

Ameritech is initiating a new service designed to thwart telemarketers. An advertising blitz accopanies the introduction of the new service which whould inspire telemarketing firms to find more creative less annoying ways to reach customers. The new service, Privacy Manager, tested off the charts with customers according to CEO Richard Notebaert. The service costs a customer $3.95 per month. The customer needs a caller ID display box. Calls displaying a number go right through, but those designated as "private", "blocked", "out-of-the-area" , "unknown", "unavailable" are intercepted. A recording comes on asking callers to identify themselves. Those who do not leave names are automatically disconnected.

Comment:

Is initiating a new service designed to thwart telemarketers

Wired Telecommunications Carriers, New Products/Services, Product Test Marketing, Misc Telephone Svcs, Telephone services, Ameritech Corp.

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Iridium hopes satellite phone will hook professionals

Article Abstract:

Iridium will launch a $140 million marketing campaign to promote a new global satellite-linked phone designed for use by professionals anywhere in the world. Television ads will begin on July 29 while print ads will appear today in newspapers and magazines, such as the Economist, National Geographic, and Forbes. A direct ad campaign will target more than 45 countries. The $5 billion phone service, to begin in three months, will cost up to $7 per minute while the phone itself, which is larger than a cell phone, will cost as much as $3,000. Interpublic Group, Iridium's ad agency for the campaign, said the ads are restrained yet sophisticated.

Comment:

Iridium will launch its new satellite-linked global phone for use by professionals around the world

Product introduction, Other Communications Equipment Manufacturing, Communications Eqp ex Broadcast, Telecommunications equipment, Iridium L.L.C.

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