Not just bean counters anymore

Article Abstract:

South Central Bell Telephone Co's accounting department has proven itself to be an important component of the management team. The opportunity for the management accountants to demonstrate that they were more than bean counters presented itself when South Central Bell decided to reorganize in 1988. The accounting department played a vital role in ensuring the success of the merger between regulated South Central Bell and nonregulated South Central Bell Advance Systems Inc. The merger challenged the telephone company's accountants into shedding their traditional role as accurate and controlled transaction processors, and assuming the roles of interpreter, adviser and partner. It became necessary for these accountants to understand the relationship between figures and business activity, develop plans of action, evaluate alternatives, and make decisions.

Telephone communications, exc. radio, Management, Telecommunications services industry, Telecommunications industry, Accounting and auditing, Accounting departments, South Central Bell Telephone Co.

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Not Just a Lot of Hot Air

Article Abstract:

An innovative advertising medium being employed by marketers is the hot air balloon. The hot air balloon sells the corporation. The concept is not a substitute for other advertising forms, but a complement. The hot air balloon can be a promotional vehicle for a company, product, or service. The medium can also attract valuable media exposure.

Innovations, Advertising

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More than just a Victorian

Article Abstract:

Many authors of the Victorian era have been reappraised by contemporary critics, but Anthony Trollope is often unfairly excluded from this revisionism. Trollope was an acute observer of humanity, and many of his insights are relevant today. An analysis of some of his works is given.

United Kingdom, English literature, Criticism and interpretation, Literary criticism, Trollope, Anthony

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