Disney sees new Web ads packing a punch

Article Abstract:

Disney Internet Group is introducing "The Big Impression," an ad space featured on the front page of many of the company's Web sites which offers advertisers non-rotating space about one-third larger than a banner ad. Clients will pay $87,000 a day for coverage on such sites as ABC.com, Go.com, ABCNEWS.com and other Disney sites. Universal Pictures has already bought ads on ESPN.com for Super Bowl 2001, hoping to reach about 2.5 million potential clients per day.

Marketing procedures, Campaigns, Radio, TV, publisher representatives, Media Representatives, MOTION PICTURES, Radio & TV Advertising, Spot, Services, Motion picture industry, Movie industry, Spot advertising, Disney Internet Group

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Disney discusses buying all of Infoseek; entertainment firm's chief of Internet operations resigns from company

Article Abstract:

Walt Disney Co. has disclosed that it is in discussions to consolidate ownership of Infoseek Corp., a key online partner of the entertainment giant. It is in discussions to acquire the 57% of the company it does not yet own. Infoseek is Disney's partner in the Go Network Internet portal that was recently launched. The negotiations come as Disney looks to integrate the disparate elements of its Internet operations. In after-hours trading, Infoseek's stock surged, rising $8 to $51, according to Instinet, after a rise of 17% to $43 in Nasdaq Stock Market trading. While this is happening, the chief strategist of Disney's Internet operations, Jake Winebaum, has resigned to form a Web firm with the chairman of EarthLink Network Inc. Mr. Winebaum was the chairman of Buena Vista Internet Group, and has been Disney Chairman Michael Eisner's point man on Internet-related matters. Mr. Winebaum's new venture is to be called eCompanies and will be involved in developing and investing in Internet start-ups. Some analysts feel the possible deal and Mr. Winebaum's resignation indicate that Disney will be starting its Internet operations anew.

Asset sales & divestitures, Acquisitions & mergers, Executive changes & profiles, Amusement and Theme Parks, Amusement parks, Officials and employees, Company acquisition/merger, Walt Disney Co. Buena Vista Internet Group

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Of mouse and men; as Web riches beckon, Disney ranks become a poacher's paradise; media giant can't compete in giving stock options, and isn't 'freewheeling'; Eisner flames the techies

Article Abstract:

Walt Disney Co. is finding that its management and compensation methods are forcing a number of its most valuable managers and employees in its Internet-related operations to leave for Internet start-ups. The most recent departure of Jake Winebaum, the head of the entertainment giant's Internet operations, to head a new start-up called eCompanies underscores this problem. The corporate culture of Disney and other media giants does not allow the freedom, and financial rewards, sought by these talented individuals. Compensation is also a major factor in these employees' moves to start-up firms that offer potentially lucrative equity stakes that Disney and other established firms just can not offer. In the past few months, many of Disney's key Internet employees, both top executives and lower-ranking employees, have left to take jobs with start-ups. Mr. Winebaum, who had once passed up the chance to become the chief executive of Web firm GeoCities Inc., finally decided to take the chance to utilize his entrepreneurial skills and make a lot more money. Still, Disney has shown its determination to be successful in the Internet arena by disclosing its plans to try to acquire the 57% of Infoseek Corp., its main Internet partner, that it does not already own.

Radio and Television Broadcasting, Radio & TV Broadcasting, Management development, Analysis, Human resource management, Internet, Mass media industry, Compensation and benefits, Influence, Broadcasting industry, Broadcasting, Eisner, Michael D., Company personnel management, Go Network, Employee retention, Employee stock options

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