Old-fashioned ethic of separating ads is lost in cyberspace
Article Abstract:
The lines between editorial content and advertising are disappearing in cyberspace and many Web sites are taking on the appearance of 1950s TV shows where manufacturers actually produced the shows and their logos were prominently displayed. Some Web sites that claim to provide independent editorial content are actually produced by advertising companies. There is nothing wrong with companies establishing Web sites to promote their products, but users should be able to easily separate advertising from the editorial content. There are currently over 102,000 company Web sites listed in Yahoo!'s Web directory, many of which are developed by the company's public relations department. Many of the commercial online services also combine commercialism with editorial content. The Web is in its infancy, but in order for it to mature site creators must honor the tradition of editorial integrity.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Judge overseeing IBM consent decree is told to step aside by appeals court
Article Abstract:
A Federal appeals court has ordered a judge to step aside after monitoring a consent decree for IBM since 1956 saying that the judge has failed to remain impartial in the case. IBM has tried to have the judge removed three times and has also asked the court to remove the consent decree. The decree was set as the result of a Justice Department investigation into unfair practices by IBM before its primary business was computers. IBM argues that the consent decree is now obsolete, is interfering with the company's ongoing attempt to restructure and should be lifted. The appeals court ruling raises the possibility that IBM could have the decree lifted by a new judge. IBM's motion to terminate the consent decree has not been heard because it was delayed until the court decided on the impartiality of the judge.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Niche on the Net; Alain Rossmann wants to put the Web on plain old cellular phones. First, he need the Web's help
Article Abstract:
Unwired Planet is developing software that will allow users to surf the Web on the display screens of traditional cellular phones. The tiny, blank-and-white cellular phone screens are not cable of displaying an entire Web page however. Alain Rossmann, Unwired Planet's founder, is counting on Web masters to reformat their pages, so that only a few lines of text from the site, or small graphic, will appear. Rossmann envisions companies that need to have closer contact with employees will create a simple Web page by using Unwired's software. The consumer market could also use the technology. Airline companies could provide flight information to travelers or have them book flights with their cellular phones.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1997
User Contributions:
Comment about this article or add new information about this topic: