Our card, their product
Article Abstract:
Research by the See Australia campaign which aimed at increasing domestic tourism indicate that 30% of Australians did not intend taking a holiday during the summer of 2002-2003. The promotions undertaken by companies like MasterCard to promote the campaign and urge people to book a holiday using the resources of See Australia are described.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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MasterCard's big swipe
Article Abstract:
MasterCard International will increase its marketing budget by 50% over the next three years in an attempt to reclaim market share from its arch rival Visa International. The factors contributing to MasterCard's drop in market are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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HP's big bang theory
Article Abstract:
Hewlett Packard is a leader in home computing and now it introduces a new range of home entertainment products. This year the company is spending $US300 million worldwide on marketing its new range.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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