PC makers target businesses in Europe; market perks up after two years in doldrums

Article Abstract:

PC sales to European businesses are expected to grow 13.5% in 1997, and PC makers at CeBIT, Europe's largest computer show, were eager to focus on this market, which has been sluggish for two years. Compaq, IBM, and HP share 34.5% of the business PC market in Europe, and will benefit from the boom, as will Seimens-Nixdorf and Dell Computer. Olivetti, IBM, and Compaq all announced new business-oriented models of their notebook, desktop, workstation, and server lines. However, profits margins may remain low as cutthroat competition encourages price cuts and advertising. Two years ago, the European home PC market had growth rates over 20%, but the market has slowed, reflecting stagnant economic growth. Siemens Nixdorf, a division of Siemens AG, is building on its strong sales to German businesses to expand its sales to other European businesses and develop its consumer market product line.

Electronic Computer Manufacturing, Analog Computers, Forecasts and trends, Industry trend, International trade, X86 processors, Intel-compatible system, x86 compatible computers, Trade show report, Trade shows

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U.S. computer firms attempt to invade Japanese PC market; success would keep rivals from using home turf as global springboard; the secrets of the Akihabara

Article Abstract:

American microcomputer companies are on the offensive in Japan, trying to break into the market there. American companies currently sell about half the microcomputers sold in the world, but Americans control only one-tenth of Japan's market. And the Japanese are using their market at home as a base, increasing their market share elsewhere. According to market researcher Dataquest Inc, during the last six years, the Japanese - starting out with almost no presence in the US - have taken nearly ten percent of the market. There has been a shift in the world's microcomputer business, away from the US and toward Japan, and the momentum could increase as computers continue to merge with consumer electronics, an area in which Japan is strong. Ned C. Lautenbach, who heads IBM's operations in Asia, says: 'Our most important competitors are in Japan, and we have to fight them on their territory.'

United States, Foreign operations, Japan, Marketing, Consumer electronics, International Business Machines Corp., IBM, Beliefs, opinions and attitudes, Japanese foreign relations, United States foreign relations, International competition (Economics), International markets, Microcomputer, Outlook, Market Share, Computer Industry, Japanese Competition, World Market, Lautenbach, Ned

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