Permission is not enough. Empowerment and reciprocity must be included, too

Article Abstract:

Suggestion that the consumers granting permission for marketing should be given a choice to opt out if they so wish. Also suggesting that in consideration for paying attention to the marketing initiative the consumer be rewarded.

Legal issues & crime, Government regulation (cont), Government regulation, Direct Marketing, Advertising, Direct Marketing Services, Direct Mail Advertising, Legal/Government Regulation, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Methods, Laws, regulations and rules

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Put people in power

Article Abstract:

Marketers should include consumers in creation, execution and delivery of marketing to maintain consumer's interest in their company. Internet is proving to be a useful tool for marketers to achieve this target.

Marketing Management, Administration of Marketing, Usage, Internet

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Fair trade

Article Abstract:

Consumers' mistrust of marketers and their feelings of exploitation are discussed. The need to provide customized service in return for customers' personal information is explained.

Consumer Behavior, Column, Consumer behaviour

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