Positioning the executive MBA product: Let's not forget the requirements of the corporate market

Article Abstract:

The executive MBA qualification is an alternative to either a full time or part time study for postgraduate management qualification. The providers face a dilemma in positioning their offerings, as they know that the two consistent groups, managers and students, and organizations as sponsors could have different agendas in pursuing, using and funding the EMBA.

United States, Job Description & Qualifications, Master of business administration degree, Vocational guidance, Job qualifications, Vocational qualifications

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Quality management in business relationships: the role of brands in an open source environment

Article Abstract:

The quality of relationships between buyers and sellers in conventional, for-profit organizational settings is based on various factors. The buyer-seller relationship quality from an open-source viewpoint is studied, particularly the effect of open source brands in creating highly networked relationships.

Canada, Quality Control Management, Influence, Quality control, Brand name products, Brand names, Public software, Open source software, Report

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How well are business schools managing their brands? A research note

Article Abstract:

Research on business schools and their brand management practices is presented.

United Kingdom, Marketing procedures, Business and Secretarial Schools, Business & Secretarial Schools, Marketing, Product management, Company marketing practices, Business schools

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