How established firms respond to threatening technologies

Article Abstract:

Product innovations which could lead to new industries pose a threat to established firms. The evaluation of upcoming technology and its advantages is integral in the assessment of technological threats. However, the less obvious but more important need is to appraise the nature of the emergent industry and how competition may differ. One alternative that can be taken by managers of threatened firms is to bring their firms into the new industry. This entails decisions regarding timing of entry, magnitude of involvement, extent of integration between traditional and new product management and the competitive strategy for the new business.

Marketing, Technological innovations

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From experience: new idea enhancement at Amoco Chemical: an early report from a new system

Article Abstract:

The New Ideas Process (NIPr), adopted by Amoco Chemical Company, an affiliate of Amoco Corp, as its innovation support system for employee ideas, is described. The NIPr, operated by the company since 1988, has four measurable goals. These are employee involvement, business concept development, sponsored ideas and cultural enrichment. the concepts, methods and results of this scheme are briefly summarized.

Food preparations, not elsewhere classified, Industrial organic chemicals, not elsewhere classified, Plastics materials and resins, Planning, Chemical industry, BP Amoco Chemicals

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