Ratings are only half the story: bad news, haters of reality TV-the genre is not only popular, it makes serious money
Article Abstract:
Ratings cannot be considered as the only indicators for determining the popularity of the reality television programs. The ratings show that the popularity of the reality television programs is declining, but in actual circumstances, it is seen that reality shows attract large number of advertisers and marketers and helps in making money, which indicates that these shows will stay for a long time
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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No escape from reality TV
Article Abstract:
The good response to Big Brother 3 reality shows from the viewers ensured that reality programming would remain part of the TV business in the future. Reality Channel will use contestants from recent reality TV shows to host its programs and more than $US7 million is being chalked out for this venture.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Brands need a bridge
Article Abstract:
The feasibility of branded entertainment, an advertising method, is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
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