Ratings recovery
Article Abstract:
Issues concerning the market performance of the television audience measurement firm OzTam are discussed. Particular attention is given to the management style of the company's chief executive Louise McCann who is interviewed about the company;s future prospects.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Agencies kept on their toes
Article Abstract:
Issues are presented concerning the establishment of an advertising services panel of three agencies by the New South Wales Roads and Traffic Authority. The agencies are expected to compete against one another to win advertising contracts.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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