Redefine your customer base
Article Abstract:
Loyalty-based segmentation provides the entire organization with the information needed to build and leverage customer loyalty. It is an asset for a sustainable competitive advantage.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Corporate citizenship: it's the brand
Article Abstract:
The positive effects of business reputation on increasing sales are discussed. The role of business in social and environmnetal responsibility is also highlighted.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Make it memorable
Article Abstract:
Creating an experience for the customer is a very effective way of building loyalty, because customers always remember good and bad memories.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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