You snooze, you lose
Article Abstract:
The failure of dot.com companies should not result in other companies not venturing into electronic business. Research and analysis can assist companies to perceive the correct time to venture into electronic business.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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Respecting your receiver. Set the tone for B2B electronic communication etiquette
Article Abstract:
The rules to be followed while using the various modes of electronic communication systems have been discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Getting answers
Article Abstract:
The importance of having a customer feedback survey to understand the customers and to build the markets with better offers, programs and business is discussed. The methods for conducting and analyzing customer satisfaction surveys for an organization are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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- Abstracts: Wireless networking industry. Foreign telecommunications industry
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