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Rock of ages

Article Abstract:

The trends in the musical groupEs tours are discussed. The high costs associated with the superstars and the associated paraphernalia, booking of sponsors in advance and eventual nail biting till the show is declared a success or a failure is a routine that is set to change. New methods of advertising these concerts and adding some value thereto seems to be drawing crowds to the Rock shows at the moment.

Author: Eliezer, Christie

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004

Management dynamics, Entertainers & entertainment groups, Musical Groups and Artists, Musical Artists, Management, Company business management, Travel, Musicians, Concerts

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A boost for marketing

Article Abstract:

The combination of technology, sales and marketing to solve marketing problems is examined.

Author: Featherstone, Tony

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005

Marketing Management, Administration of Marketing, Editorial, Methods, Analysis

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Subjects list: Australia

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